NewsWorldwide Hyundai News

"The Journey" celebrates the passion and promise of Jamaicans Hyundai Jamaica has launched a new brand campaign to cement its commitment to its local customers. Dubbed "The Journey", the campaign features print, 30-second TV, radio and social media elements. Set to the music of Jimmy Cliff’s iconic reggae song, "You Can Get It If You Really Want" and uses the narrative of the personal pursuit of success and how it uniquely defines us as a nation. “The Journey campaign is one that connects the Hyundai brand to the tenacity and greatness of our Jamaican family and the journey which the Magna Motors Dealership has started in the country is not yet complete,” said Kathryn Davis, Marketing Coordinator, Magna Motors Dealership Ltd. The Jamaican culture, our boldness, creativity and above all determination, all inspire the campaign’s story of the journey, from humble beginnings to reaching one’s full potential.

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