If there was any doubt about how seriously Hyundai is taking its new ‘N’ performance sub-brand, there isn’t now. This is the utterly mad RN30 concept, a steroidal preview of an i30N production car already confirmed for next year. Judging by this, it could be very fiery indeed.
Albert Biermann, the guy Hyundai poached from BMW M to head-up its new N division, describes what to expect: “What we will sell next year is closer to the i30 than the RN30. It has a nice differentiation to the base i30, with its sportiness. We are Hyundai, we have no established high-performance customer base and if we go from zero to top level of the segment, the question is how many customers can follow us there? It’s very robust, it’s track capable, but the first step cannot be too big.”