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Tucson Wins 2016 MotorWeek Drivers' Choice Award

  • Tucson was awarded MotorWeek's Drivers' Choice Award for 'Best Small Utility'
  • Tucson is fresher and better equipped than any direct compact crossover rival

February 17, 2016-Hyundai Motor's Tucson was awarded MotorWeek's Drivers' Choice Award for 'Best Small Utility' at the 2016 Chicago Auto Show. MotorWeek, television's longest-running automotive series, has presented the Drivers' Choice Awards annually since 1983.

"Hyundai Motor's Tucson is fresher and better equipped than any direct compact crossover rival. It is also a bargain for its class," said John Davis, creator, host and executive producerof MotorWeek. "All are starring qualities that should impress the masses, keeping Hyundai Motor's marquee shining bright."

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Tucson Named Best Compact SUV for the Money by U.S. News & World Report

  • Tucson is an SUV that offers not only great value but also one of the best ownership experiences in the class
  • By receiving this top honor from the trusted U.S. News & World Report, Tucson shows Hyundai Motor is delivering bold style, convenience and safety, all at an outstanding value

February 12, 2016-Hyundai Motor's Tucson was recognized as the Best Compact SUV for the Money by U.S. News & World Report. In the crowded SUV segment, the Tucson took top honors for its outstanding value and critical acclaim.

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Hyundai wins Best Brand in Kelley Blue Book 2016 5-year Cost to Own awards

Automaker Earns Highest Achievement for Lowest Ownership Costs

Hyundai was named the overall brand winner in the 2016 Kelley Blue Book 5-Year Cost to Own Awards. Hyundai ranked No. 1 among mainstream brands for its lowest projected ownership costs. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period. While depreciation (or loss of value) and fuel costs may be the greatest expense incurred in owning a vehicle, there are other factors that can have a significant impact on a consumer’s budget. Kelley Blue Book 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees.

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Hyundai Strives for 'Universal Truth' With Its 4 Super Bowl Spots

This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on humor, fear, compassion and love, and aim to capture the brand's "We make things better" motto while also highlighting new capabilities and technologies.

"[Super Bowl Sunday] is a day that you need to be out in front, and there needs to be a universal truth in your ads, and you need to give something for everyone," Tim Blett, COO at Innocean USA, told Adweek.

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