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Hyundai starts luxury Genesis car brand

Hyundai has joined the luxury brand spinoff club pioneered by Toyota with Lexus, Nissan with Infiniti and Honda with Acura.

Hyundai unveiled its G90 premium luxury sedan for the U.S. market under its new Genesis brand at the Detroit auto show, a catch-up strategy for the once entry-level automaker amid growing demand for premium vehicles.

The start-up brand with two sedans revealed on Monday marks a maturation for the South Korea's largest automaker and a major player in the U.S. Hyundai entered the U.S. market in the 1980s somewhat shakily with a reputation for cheap prices and poor quality.

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IONIQ: A Leap Forward for Hybrid Vehicles

  • Hyundai Motor reveals technical innovations underpinning its evolved hybrid system
  • Lightweight, high-strength architecture delivers a fun, responsive drive
  • Next generation drivetrain efficiencies achieve class-leading fuel economy
  • Electric, plug-in hybrid and hybrid powertrains available in a single body type, a world first

January 7, 2015 – Following its unveiling to domestic media at Hyundai Motor’s Namyang R&D Center in South Korea, details have been confirmed of the IONIQ - the next generation of hybrid vehicles.

Rag Jung, Head of Project Management Division at Hyundai Motor R&D Center said, “IONIQ embodies Hyundai Motor's new thinking and bold ambitions for the future. This world-class dedicated hybrid will be the starting point of our future mobility.”

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Hyundai Motorsport returns to scene of first victory with four-car entry for Rallye Deutschland

August 14, 2015 - After mixed fortunes at Rally Finland earlier this month, the Hyundai Motorsport team returns to the scene of an historic 1-2 in 2014 as it tackles ADAC Rallye Deutschland, round nine of the 2015 World Rally Championship (WRC) calendar.

As the home rally for the Alzenau-based squad, the event will mark the team's first tarmac event with four cars. Thierry Neuville (#7 Hyundai i20 WRC) and Dani Sordo (#8 Hyundai i20 WRC), first and second last year, will again represent the Hyundai Shell World Rally Team. In the Hyundai Mobis World Rally Team Hayden Paddon (#20 Hyundai i20 WRC) will be joined for the second time by Dutchman Kevin Abbring (#10 Hyundai i20 WRC). Paddon will start with the same specification car as teammates Neuville and Sordo, while Abbring will have the benefit of paddle-shift on the #10 car.

The unpredictable weather in Germany will make tyre choice an important factor to the Hyundai Motorsport team, placing a premium on up-to-date information from weather and gravel crews. Accurate pace notes are essential, particularly with the huge car-breaking kerbstones known as hinkelstein presenting an additional challenge on the military ranges.

Team Principal Michel Nandan commented: "Germany is our home rally, as our Alzenau base is not so far from Trier. Of course there are good memories here for us, because last year we had a good result - our first 1-2 finish. For the second time this year we will have four Hyundai i20 WRC cars, although this is the first time on a tarmac event. All four drivers have been testing in the Trier area in the build-up to the event, and we are all quite pleased with the setup. Our fourth driver is Kevin Abbring and along with Thierry and Dani, we have three drivers who feel at home on the tarmac so we can hope for a good result to add to our points' total."

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