Hyundai Motor Company is committed to taking sports fans on a 'Glorious Journey', full of passion and excitement, through its sports marketing activities and sponsorships. Glorious Journey is Hyundai's approach to the FIFA World Cup 2014 which signals our goal to accompany fans & customers in their enjoyment of sports.

Currently, Hyundai Motor sponsors sports such as Football, Cricket and Golf through associations with Federation Internationale de Football Association (FIFA), Union Des Associations Européennes De Football (UEFA), International Cricket Council (ICC) and PGA TOUR.

Through these sponsorships and related campaigns, Hyundai enhances fans' experiences of these events across the world, with the aim to become a friend to customers and the most loved automobile company.